NORWICH – In an attempt to raise awareness of ecological and social responsibility, TerraCycle Inc. has worked out a way to provide their newest product, eco-friendly bird feeders, to local area schools.

From now until Wednesday, TerraCycle Inc. will be selling their new eco-friendly bird feeder at area Wal-Mart locations for under $5, and for every three bird feeders sold, Perry Browne Elementary School will receive one free of charge.

Founded in 2001 by two Princeton University students, Tom Szaky and Jon Beyer, TerraCycle Inc. first began their eco-capitalism company with a plan to turn waste and process it into something useful. The first product the students created was a plant food. By taking waste from the university dining hall and processing it in their “worm gin,” Szaky and Beyer were able to produce a non-toxic and all organic plant food.