NORWICH – Action Cyclery owner Dan Sepello has one goal now that his shop, formerly known as Adventure Boards and Bikes, is dedicated solely to bicycles – turning this into a cycling town.

“I think Norwich is a cycling town waiting to happen and there wasn’t anyone here to spur that movement,” said Sepello, who raced bikes for a number of years prior to opening the original shop in May of 2009. “Since I’ve been here, many people have mentioned they see more bikes on the streets now and I think this is just a start.”

While Sepello has decided to “move away from the whole boards and bikes theme,” he stated he will still perform ski and snowboard tunings during the winter months, and is considering continued sales of cross-country skis and snowshoes.

Now retired from racing, Sepello said he can provide all manner of cycling services, including professional repair service and high-end bicycle sales from brands such as Trek and Marin.