United Way raises campaign goals
NORWICH – While summer is only three weeks underway, the Chenango United Way is planning ahead, announcing higher and more optimistic goals for its fall 2012 campaign season.
Organizers at the United Way are confident that 2012 will be a break-out year in terms of volunteerism and monetary donations. The agency increased its campaign goal by $4,000 over last year’s goal, bringing the desired total to $444,000 which would be distrubuted to area non-profit agencies in 2013. According to United Way Director Elizabeth Monaco, a higher goal is a critical step to fund the needs of the county.
“We need to fund more if there are more programs that are applying,” she said, citing the overwhelming requests from county agencies in 2011 and 2012. “There’s a real need in the community and the need is usually much higher than what we have been able to give,” she added.
Following the 2011 campaign, the United Way reached 97 percent of its annual benchmark, bringing in a total $426,046 and falling shy of the $440,000 goal. Funds were allocated to organizations that promote the United Way’s three established community impact areas: 27 percent benefitted low-income families and individuals; 29 percent was used for education programs; and 23 percent funded health programs throughout the county. Remaining funds were used for administrative costs or was labeled uncollectable.
Although the campaign pulled in a lot of last-minute donations in 2011, it was still far from funding the nearly $666,000 it received in requests from various programs for 2012.
However, given the slow signs of economic recovery, Monaco said this could be a big year for UW campaign.
“I see that as a positive thing and I feel optimistic that we’ll meet this year’s goal,” she said. “Some local businesses have shown a lot more enthusiasm and quite a bit of excitement already for this year’s campaign.”
The United Way also announced this year’s campaign co-chairs, TJ Moorehead (retired, P&G Pharmaceuticals) and Olin Miller (retired civilian, Department of Defense). In addition, several new volunteer board members have joined in the efforts. “There’s a lot of new faces and a lot of fresh ideas,” Monaco pointed out.
Also new this year, Preferred Mutual Insurance Company is sponsoring campaign prizes. All new donors who contribute $2 or more per week (or $104 per year) will be entered into a drawing for a $250 Visa gift card. Current donors who increase their previous year’s contribution by $2 or more per week will be entered in a drawing for a $500 Visa gift card.
Moreover, Frontier and NBT Bank are providing challenge grants to all donors. Frontier is offering a $5,000 New Giver Challenge Grant and will match dollar-for-dollar any new gift from local donors to the fall campaign. Another $5,000 Step Up to the Challenge Grant from NBT will match dollar-for-dollar any $2 per week increase in giving from current campaign donors.
This year’s campaign will kick-off with the 6th annual Day of Caring event on Saturday, Sept. 22. For additional information about the 2012 United Way campaign, visit chenangouw.org.
Organizers at the United Way are confident that 2012 will be a break-out year in terms of volunteerism and monetary donations. The agency increased its campaign goal by $4,000 over last year’s goal, bringing the desired total to $444,000 which would be distrubuted to area non-profit agencies in 2013. According to United Way Director Elizabeth Monaco, a higher goal is a critical step to fund the needs of the county.
“We need to fund more if there are more programs that are applying,” she said, citing the overwhelming requests from county agencies in 2011 and 2012. “There’s a real need in the community and the need is usually much higher than what we have been able to give,” she added.
Following the 2011 campaign, the United Way reached 97 percent of its annual benchmark, bringing in a total $426,046 and falling shy of the $440,000 goal. Funds were allocated to organizations that promote the United Way’s three established community impact areas: 27 percent benefitted low-income families and individuals; 29 percent was used for education programs; and 23 percent funded health programs throughout the county. Remaining funds were used for administrative costs or was labeled uncollectable.
Although the campaign pulled in a lot of last-minute donations in 2011, it was still far from funding the nearly $666,000 it received in requests from various programs for 2012.
However, given the slow signs of economic recovery, Monaco said this could be a big year for UW campaign.
“I see that as a positive thing and I feel optimistic that we’ll meet this year’s goal,” she said. “Some local businesses have shown a lot more enthusiasm and quite a bit of excitement already for this year’s campaign.”
The United Way also announced this year’s campaign co-chairs, TJ Moorehead (retired, P&G Pharmaceuticals) and Olin Miller (retired civilian, Department of Defense). In addition, several new volunteer board members have joined in the efforts. “There’s a lot of new faces and a lot of fresh ideas,” Monaco pointed out.
Also new this year, Preferred Mutual Insurance Company is sponsoring campaign prizes. All new donors who contribute $2 or more per week (or $104 per year) will be entered into a drawing for a $250 Visa gift card. Current donors who increase their previous year’s contribution by $2 or more per week will be entered in a drawing for a $500 Visa gift card.
Moreover, Frontier and NBT Bank are providing challenge grants to all donors. Frontier is offering a $5,000 New Giver Challenge Grant and will match dollar-for-dollar any new gift from local donors to the fall campaign. Another $5,000 Step Up to the Challenge Grant from NBT will match dollar-for-dollar any $2 per week increase in giving from current campaign donors.
This year’s campaign will kick-off with the 6th annual Day of Caring event on Saturday, Sept. 22. For additional information about the 2012 United Way campaign, visit chenangouw.org.
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