Statewide “Combat Heroin Campaign” ups its efforts
ALBANY – The statewide campaign to combat heroin was upped a notch this week in a continuing effort to eradicate the opioid epidemic.
On Tuesday, the New York State Combat Heroin Campaign launched a series of online advertisements that will appear on social media and select websites over the next four weeks. This is in addition to billboards, posters, and network and cable television commercials that underscore the message, “addiction can heppen to anyone at any time, but there is help available.”
The goal is to warn of the dangers of alcohol overuse and abuse of prescription opioid medications that often act as a gateway to heroin use. Every ad refers those who need help to the state’s 24-hour addiction HOPEline.
In the southern tier, billboards will appear on highways in the Binghamton area. Billboards will also go up in Albany, Buffalo, Rochester, Syracuse, and Westchester County.
In a statement release on Tuesday, Governor Andrew Cuomo called the campaign a life-saving measure.
“Our efforts to fight heroin and prescription drug abuse are raising awareness and helping to save lives in communities across New York,” Cuomo said. “Heroin addiction can often start with other forms of drug use and with this next phase of the Combat Heroin Campaign, we are working to break this cycle of abuse before it starts.”
The Combat Heroin website currently hosts 22 videos of New Yorkers describing first-hand how they or their loved ones progressed from alcohol to marijuana to heroin or prescription opioids, and the devastation the addiction caused. Many young people that appear in the campaign PSAs and the website’s “Real Story” videos shared that their progression to heroin often started with alcohol and pain pills.
According the Center for Disease Control, heroin addiction and prescription opioid abuse are dogged issues in communities across the state and nationwide, and most heavily affect young adults. Nearly 15,000 people die every year of overdoses involving prescription painkillers nationwide, and nearly 4,400 died of heroin use in 2014, which is nearly doubled from 2011.
Moreover, the CDC cites more than 118,000 admissions into New York State certified treatment programs for heroin and prescription opioid abuse in 2014, which is approximately 18 percent higher than 2009. Those most subjected to the increase were patients between ages 18 and 34.
Anyone seeking help for addiction can access prevention, treatment, and recover information on the Combat Heroin website, www.combatheroin.ny.gov, or call the state’s HOPEline at 1-877-846-7369.
On Tuesday, the New York State Combat Heroin Campaign launched a series of online advertisements that will appear on social media and select websites over the next four weeks. This is in addition to billboards, posters, and network and cable television commercials that underscore the message, “addiction can heppen to anyone at any time, but there is help available.”
The goal is to warn of the dangers of alcohol overuse and abuse of prescription opioid medications that often act as a gateway to heroin use. Every ad refers those who need help to the state’s 24-hour addiction HOPEline.
In the southern tier, billboards will appear on highways in the Binghamton area. Billboards will also go up in Albany, Buffalo, Rochester, Syracuse, and Westchester County.
In a statement release on Tuesday, Governor Andrew Cuomo called the campaign a life-saving measure.
“Our efforts to fight heroin and prescription drug abuse are raising awareness and helping to save lives in communities across New York,” Cuomo said. “Heroin addiction can often start with other forms of drug use and with this next phase of the Combat Heroin Campaign, we are working to break this cycle of abuse before it starts.”
The Combat Heroin website currently hosts 22 videos of New Yorkers describing first-hand how they or their loved ones progressed from alcohol to marijuana to heroin or prescription opioids, and the devastation the addiction caused. Many young people that appear in the campaign PSAs and the website’s “Real Story” videos shared that their progression to heroin often started with alcohol and pain pills.
According the Center for Disease Control, heroin addiction and prescription opioid abuse are dogged issues in communities across the state and nationwide, and most heavily affect young adults. Nearly 15,000 people die every year of overdoses involving prescription painkillers nationwide, and nearly 4,400 died of heroin use in 2014, which is nearly doubled from 2011.
Moreover, the CDC cites more than 118,000 admissions into New York State certified treatment programs for heroin and prescription opioid abuse in 2014, which is approximately 18 percent higher than 2009. Those most subjected to the increase were patients between ages 18 and 34.
Anyone seeking help for addiction can access prevention, treatment, and recover information on the Combat Heroin website, www.combatheroin.ny.gov, or call the state’s HOPEline at 1-877-846-7369.
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