NORWICH - The third annual Chenango County PrideFest will be held from 11 a.m. to 5 p.m. on Saturday, July 19 at the Chenango County Fairgrounds.

The Chenango County PrideFest is a celebration of the LGBTQ+ community in the area, and aims to "celebrate diversity, promote acceptance, and support the LGBTQ+ community in a rural setting."

"We’re definitely family friendly. We want to put the word out that everybody is welcome; You don’t have to be LGBTQ. We love to see and have allies too. It's really just a fun day of just fun activities," said Chenango County Pride Alliance Founder and Executive Director Roland Shea.

The event is organized by the Chenango County Pride Alliance (CCPA) and will kick off at 11 a.m. with an opening ceremony. At noon, there will be the first ever Pride Parade held at the Chenango County PrideFest.

The parade will be around the fairgrounds and include a marching band, two colorguard teams, and various small groups. Individuals are welcome to join in as well. The parade will be foot traffic only, with no floats or motor vehicles allowed. Lineup begins at 11:45 a.m.

The day will continue with a wide variety of performances and activities. There will be about 72 nonprofit and craft vendors, offering LGBTQ+ resources, and advocacy information, as well as food concessions and a wine and beer tent.