NORWICH – If ever your fondest memories could come on a cone, the Ives Cream ice cream parlor in downtown Norwich would probably be the place that’d serve it.

Short a time machine, owners Alex and Katie Ives say their vision is to “bring you back” with big scoops and little reminders of a place and time when life seemed simple.

“In this busy, busy, busy life – with cell phones, wireless Internet and everything else – we wanted to give everyone a reprieve from that,” Katie said, amidst generations of family photos that adorn the parlor’s walls, and the old barn trusses and beams that bring home its turn-of-the-century feel. “We want folks to think about their families and think about their past. We want them to think about something simple.”

With one year under their belt, the Ives have re-opened for a second season with bigger expectations and a better understanding of the business. They said aside from new flavors – like Chai Tea flavored ice cream, their experiment-turned-hit – there will also be an Ives cream mini-parlor opening on-site at NYSEG Stadium in Binghamton for the already underway Binghamton Mets home games.