NORWICH – Norwich’s East Side Park will be alive with activity Friday night, as car enthusiasts from all over Chenango County are invited to show off their classic cars.

The Norwich Business Improvement District and the Norwich Merchants Association will be sponsoring the Classic Car Cruise-In, which will be held from 6 to 8 p.m., Friday, in East Park.

“The event is really a kick-off to the Memorial Day activities, centered around the Rolling Antiquers’ Classic Car Show,” said Pegi LoPresti, executive director of the BID.