NORWICH – “One bag, endless possibilities.” That’s the tag line for “The Miche Bag,” a purse that can become many with the quick change of an outer shell.

Debbie Meccariello carries the full line of Miche Bag products at her new store, CNY Miche Bag Inc., opened mid-September in downtown Norwich.

“Changing purses is a pain,” said Meccariello. “With these you don’t have to. You can keep one bag as a base that can be changed in just a few seconds.”

And the Miche bag is essentially multiple purses for the price of one, Meccariello said.

“What I like is affordability,” she said. “Nothing I sell is more than $39.95.”