Fan feedback inspires new Chobani offerings
NEW BERLIN – Chobani, the country’s number one selling yogurt brand, has introduced two new ways to enjoy Chobani Greek Yogurt – 16oz Blends and single flavor 6-packs. Derived from consumer feedback, the brand’s newest product offerings deliver the added convenience requested by fans.
16oz Chobani Greek Yogurt Blends – These multi-serve 16 oz cups feature lightly sweetened, real fruit blended throughout each bite of Chobani’s hallmark authentic strained Greek Yogurt. The larger size and blended flavors make them perfect for cooking, baking, smoothie making and enjoying by the spoonful. The new 16oz blends are available in six deliciously creamy flavors nationwide, including Black Cherry, Blueberry and Peach as well as Mango, Pineapple and Vanilla Chocolate Chunk.
Chobani Greek Yogurt 6-Packs – Now it is even easier to stock up on Chobani with Chobani’s new flavor specific 6-packs. The convenient multi-cup cases are available nationwide in Black Cherry, Blueberry, Peach and Strawberry as well as Pineapple.
“Our brand is built on fan passion and feedback. It’s a part of our DNA,’” said John Heath, Vice President of New Ventures and Innovation at Chobani. “We’re always working to develop new product offerings and taste experiences to meet diverse consumption demands based on real-time feedback. Our two newest product offerings speak to the needs of our heavy-user base.”
Chobani’s new Vanilla Chocolate Chunk 16oz Blend is just one example of a fan feedback inspired product offering. Originally introduced in its children’s line, Champions, Chobani received an outpouring of love for the flavor from parents who were enjoying it as much as their kids. For the first time, Vanilla Chocolate Chunk will be available under the Chobani name in a larger portion for adults.
“Our latest innovations were also inspired from conversations with our retail partners. We are committed to introducing products that meet the needs of the evolving marketplace,” said Kyle O’Brien, Executive Vice President of Sales at Chobani. “Based on the feedback we’ve received, we believe these new items will be a hit with our passionate consumers and allow us to reach a new audience of yogurt enthusiasts.”
For more information about Chobani, visit Facebook at www.facebook.com/chobani or online at www.chobani.com.
16oz Chobani Greek Yogurt Blends – These multi-serve 16 oz cups feature lightly sweetened, real fruit blended throughout each bite of Chobani’s hallmark authentic strained Greek Yogurt. The larger size and blended flavors make them perfect for cooking, baking, smoothie making and enjoying by the spoonful. The new 16oz blends are available in six deliciously creamy flavors nationwide, including Black Cherry, Blueberry and Peach as well as Mango, Pineapple and Vanilla Chocolate Chunk.
Chobani Greek Yogurt 6-Packs – Now it is even easier to stock up on Chobani with Chobani’s new flavor specific 6-packs. The convenient multi-cup cases are available nationwide in Black Cherry, Blueberry, Peach and Strawberry as well as Pineapple.
“Our brand is built on fan passion and feedback. It’s a part of our DNA,’” said John Heath, Vice President of New Ventures and Innovation at Chobani. “We’re always working to develop new product offerings and taste experiences to meet diverse consumption demands based on real-time feedback. Our two newest product offerings speak to the needs of our heavy-user base.”
Chobani’s new Vanilla Chocolate Chunk 16oz Blend is just one example of a fan feedback inspired product offering. Originally introduced in its children’s line, Champions, Chobani received an outpouring of love for the flavor from parents who were enjoying it as much as their kids. For the first time, Vanilla Chocolate Chunk will be available under the Chobani name in a larger portion for adults.
“Our latest innovations were also inspired from conversations with our retail partners. We are committed to introducing products that meet the needs of the evolving marketplace,” said Kyle O’Brien, Executive Vice President of Sales at Chobani. “Based on the feedback we’ve received, we believe these new items will be a hit with our passionate consumers and allow us to reach a new audience of yogurt enthusiasts.”
For more information about Chobani, visit Facebook at www.facebook.com/chobani or online at www.chobani.com.
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