Chobani hosts Olympic-sized celebration
COLUMBUS – Chobani held an Olympic celebration unlike any other Friday, when thousands turned out to Werner Farm in the Town of Columbus to witness the opening ceremonies of the games and the debut of the yogurt company’s national television ad, which was filmed entirely in Chenango County.
The greek yogurt company hosted the rock-star sized event for Chobani workers, their families and other members of the community with a spread of free food, yogurt, and an opportunity cheer on Team USA as well as the county’s fastest growing industry on a 40-foot by 22-foot television screen.
“We wanted to make sure that the people in the community, our farmers, our workers, were part of this,” said Chobani CEO and founder Hamdi Ulukaya. Ulukaya announced in May that the national commercial campaign, titled “Proudly With You,” would be filmed using mostly Chenango farmers, residents and businesses, and would air every day during the Olympic games. He addressed Friday’s crowd with a sense of optimism about what sponsoring Team USA would do for the future of Chobani.
“By the time we finish this, anyone who doesn’t know of Chobani will know,” he added.
“This is about bringing the community together. For such a small community, it’s a big occasion,” said New Berlin Mayor Terry Potter. The Town of New Berlin ia largely featured in the 60-second commercial, and Potter himself made a brief appearance with his daughter. “Chobani and our Olympians represent what hard work and commitment can do and that’s what our community’s all about.”
Sherburne resident Walt Gardner, an attendee at Friday night’s gala, also noted the tremendous role the yogurt manufacturer has come to play at a local level. “I’m impressed with the company,” he said. “They really seem to care about what they’re doing. I’m impressed that they want to give back to the community and they recognize that the marriage goes both ways,” he added.
“This has just been wonderful,” stated Sue Strait, another resident of Sherburne. “They chose a beautiful setting. It’s just a great atmosphere.”
Currently, Chobani employes more than 1,200 people and recently announced it will receive $1.5 million in grant funding from the Empire State Development Board of Directors to create new jobs and retain jobs.
The greek yogurt company hosted the rock-star sized event for Chobani workers, their families and other members of the community with a spread of free food, yogurt, and an opportunity cheer on Team USA as well as the county’s fastest growing industry on a 40-foot by 22-foot television screen.
“We wanted to make sure that the people in the community, our farmers, our workers, were part of this,” said Chobani CEO and founder Hamdi Ulukaya. Ulukaya announced in May that the national commercial campaign, titled “Proudly With You,” would be filmed using mostly Chenango farmers, residents and businesses, and would air every day during the Olympic games. He addressed Friday’s crowd with a sense of optimism about what sponsoring Team USA would do for the future of Chobani.
“By the time we finish this, anyone who doesn’t know of Chobani will know,” he added.
“This is about bringing the community together. For such a small community, it’s a big occasion,” said New Berlin Mayor Terry Potter. The Town of New Berlin ia largely featured in the 60-second commercial, and Potter himself made a brief appearance with his daughter. “Chobani and our Olympians represent what hard work and commitment can do and that’s what our community’s all about.”
Sherburne resident Walt Gardner, an attendee at Friday night’s gala, also noted the tremendous role the yogurt manufacturer has come to play at a local level. “I’m impressed with the company,” he said. “They really seem to care about what they’re doing. I’m impressed that they want to give back to the community and they recognize that the marriage goes both ways,” he added.
“This has just been wonderful,” stated Sue Strait, another resident of Sherburne. “They chose a beautiful setting. It’s just a great atmosphere.”
Currently, Chobani employes more than 1,200 people and recently announced it will receive $1.5 million in grant funding from the Empire State Development Board of Directors to create new jobs and retain jobs.
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