Chobani dips toes in American-style yogurt today with Chobani® Smooth
NORWICH – Today, June 28, Chobani LLC officially unveils its initial entry into non-Greek, classic yogurt with Chobani® Smooth.
Manufactured right here in Chenango County at Chobani's plant in New Berlin, Chobani® Smooth is reportedly unlike other traditional yogurts––58 percent of which rely on artificial sweeteners or flavors.
"As a food maker, it's important to me that we're giving families across America better options that are delicious and accessible," said Hamdi Ulukaya, Founder and CEO of Chobani.
"With Chobani® Smooth, we’re bringing craftsmanship back to traditional yogurt with a product that has less sugar and more protein than most of the options out there and no artificial sweeteners or flavors," said Ulukaya. "This is what Chobani has stood for since day one, and now we’re giving people a delicious, natural option in another section of the dairy aisle."
Chobani reports that Chobani® Smooth is a tasty, low-fat (1-1.5%) classic yogurt, consisting of 25 percent less sugar and twice the protein of other traditional yogurts.
"Chobani® Smooth is made by lightly straining the yogurt to keep the protein that’s naturally found in milk—using a unique blend of live and active cultures and probiotics—without the tart taste and thicker texture typically found in strained yogurts," states a media release from Chobani. "The yogurt is then blended with natural ingredients and real fruit or vanilla, depending on the flavor."
Consistent with all of Chobani's products, Chobani® Smooth is crafted with only natural, non-GMO ingredients, real fruit, live and active cultures, and fresh milk from cows not treated with recombinant bovine growth hormones.
Already accounting for 38 percent of all Greek yogurt sales in the United States, Chobani hopes the launch of Chobani® Smooth will build on the successes of past product launches, including Drink Chobani™ in 2016 and Chobani "Flip"™ in 2014 – except this time, in the traditional yogurt industry.
For more information on Chobani, its beliefs, values, and products – including Chobani® Smooth – visit its website at www.chobani.com or its Facebook page at www.facebook.com/chobani.
Manufactured right here in Chenango County at Chobani's plant in New Berlin, Chobani® Smooth is reportedly unlike other traditional yogurts––58 percent of which rely on artificial sweeteners or flavors.
"As a food maker, it's important to me that we're giving families across America better options that are delicious and accessible," said Hamdi Ulukaya, Founder and CEO of Chobani.
"With Chobani® Smooth, we’re bringing craftsmanship back to traditional yogurt with a product that has less sugar and more protein than most of the options out there and no artificial sweeteners or flavors," said Ulukaya. "This is what Chobani has stood for since day one, and now we’re giving people a delicious, natural option in another section of the dairy aisle."
Chobani reports that Chobani® Smooth is a tasty, low-fat (1-1.5%) classic yogurt, consisting of 25 percent less sugar and twice the protein of other traditional yogurts.
"Chobani® Smooth is made by lightly straining the yogurt to keep the protein that’s naturally found in milk—using a unique blend of live and active cultures and probiotics—without the tart taste and thicker texture typically found in strained yogurts," states a media release from Chobani. "The yogurt is then blended with natural ingredients and real fruit or vanilla, depending on the flavor."
Consistent with all of Chobani's products, Chobani® Smooth is crafted with only natural, non-GMO ingredients, real fruit, live and active cultures, and fresh milk from cows not treated with recombinant bovine growth hormones.
Already accounting for 38 percent of all Greek yogurt sales in the United States, Chobani hopes the launch of Chobani® Smooth will build on the successes of past product launches, including Drink Chobani™ in 2016 and Chobani "Flip"™ in 2014 – except this time, in the traditional yogurt industry.
For more information on Chobani, its beliefs, values, and products – including Chobani® Smooth – visit its website at www.chobani.com or its Facebook page at www.facebook.com/chobani.
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