City Council proposes sign law helpful to businesses

NORWICH – The City of Norwich is considering changes to local zoning laws that will help business patrons answer the question: Who should I contact?

A proposal that would allow businesses to add contact information to their business signage was received without criticism by members of the Norwich Common Council earlier this month.

The proposal will allow business owners to add a phone number and/or an email address or website address with their name on a business sign.

It’s a simple change that city officials say could go a long way in promoting local commerce.

“There have been multiple requests by business owners who want a phone number on their signage, which at this time is not permitted,” said Codes Enforcement Officer Jason Lawrence, who presented the issue to the Norwich Joint Committee in August.

“We’ve had problems with a few business owners over the last two years or so who have requested to put a phone number on their sign. Most just accepted that they can’t have one,” Lawrence said.

Other businesses have opted to pay a fee to have the Norwich Zoning Board of Appeals review their request to have contact info posted to their signage.

That fee won’t be necessary under the new proposal, which some city officials say is a no-brainer.

“Why wouldn’t we allow this?” said Ward One Alderman Matthew Caldwell. “If this is effective and goes forward, I don’t have a reason we wouldn’t allow it.”

The City Council is calling for feedback from residents before adopting the proposal. A period for public comment is slated for 6 p.m. Tuesday, Sept. 19, at One Court Plaza.


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