Chobani launches new product, aims to raise $1 million for military families
NORWICH – On Monday Chobani announced a new product for the cause of raising $1 million for Operation Homefront, a non-profit that serves and supports military families in the United States.
Chobani launched its new Hero Batch, "Red, White, and Blueberry" on Monday, featuring Greek yogurt with mixed berries on the bottom sold in packaging designed by veterans at Chobani.
In addition to donating $500,000 to Operation Homefront, Chobani said it will match up to $250,000 of fan donations to the non-profit as part of the initiative.
Founder and CEO of Chobani Hamdi Ulukaya said, "Veteran's Day gives us all a chance to honor this country's heroes. We wanted to make something special with one goal: to say thank you to all who have served and to offer support to those who need it.
"The more we got to know Operation Homefront the clearer it became that organizations like them need the attention of us all, and I’m really proud that these products will feature their name and their incredible work."
Operation Homefront's mission is to, "...build strong, stable, and secure military families so they can thrive in the communities that they’ve worked so hard to protect." Since 2011 it has provided nearly $25 million in support in fulfilling over 40,000 critical financial assistance requests from families.
Retired Brig. Gen. John I. Pray Jr, President and CEO of Operation Homefront said, "We are absolutely thrilled Chobani has chosen Operation Homefront as their partner as they seek to address the needs of our military families who may be struggling to make ends meet.
"The entire Chobani team clearly shares our unwavering commitment to ensuring this very special and deserving group of our fellow Americans have the opportunity to thrive in the communities they have worked so hard to protect."
For more information on Chobani's partnership with Operation Homefront or to donate towards its Hero Batch initiative, visit www.chobani.com/herobatch. For more information on Operation Homefront, visit www.operationhomefront.org.
Chobani launched its new Hero Batch, "Red, White, and Blueberry" on Monday, featuring Greek yogurt with mixed berries on the bottom sold in packaging designed by veterans at Chobani.
In addition to donating $500,000 to Operation Homefront, Chobani said it will match up to $250,000 of fan donations to the non-profit as part of the initiative.
Founder and CEO of Chobani Hamdi Ulukaya said, "Veteran's Day gives us all a chance to honor this country's heroes. We wanted to make something special with one goal: to say thank you to all who have served and to offer support to those who need it.
"The more we got to know Operation Homefront the clearer it became that organizations like them need the attention of us all, and I’m really proud that these products will feature their name and their incredible work."
Operation Homefront's mission is to, "...build strong, stable, and secure military families so they can thrive in the communities that they’ve worked so hard to protect." Since 2011 it has provided nearly $25 million in support in fulfilling over 40,000 critical financial assistance requests from families.
Retired Brig. Gen. John I. Pray Jr, President and CEO of Operation Homefront said, "We are absolutely thrilled Chobani has chosen Operation Homefront as their partner as they seek to address the needs of our military families who may be struggling to make ends meet.
"The entire Chobani team clearly shares our unwavering commitment to ensuring this very special and deserving group of our fellow Americans have the opportunity to thrive in the communities they have worked so hard to protect."
For more information on Chobani's partnership with Operation Homefront or to donate towards its Hero Batch initiative, visit www.chobani.com/herobatch. For more information on Operation Homefront, visit www.operationhomefront.org.
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