Shopping local for Small Business Saturday

NORWICH – In observing Small Business Saturday, the Norwich Merchants Association is holding a drawing to give away $500 for a Christmas shopping spree as a way to encourage people to shop local for the holidays.

Five winners will be selected to receive $100 each in Merchant Money as part of the Norwich Merchant Association’s drawing. Entries will be accepted through Saturday and can be dropped off at the participating businesses listed below.

Norwich Merchants Association Vice President Linda McNeil said the Free Merchant Money drawing is a way to encourage people to do their holiday shopping locally, as opposed to out of town or on the internet.

“It keeps the money local,” said McNeil. “It keeps your tax money in your tax money in your town to support all your local events and services.”

The five winners will be announced on Tuesday, McNeil said.

Participating merchants include A Touch of Moore, Artists’ Palette, CMH Gift Shop, Curtis Lumber, Denny’s Wine & Liquors, Guernsey Memorial Library, Made in Chenango, McLaughlin’s Department Store, McNeil Jewelers, Ms. B’s Warehouse, NBT Bank’s main branch, Northeast Classic Car Museum, Norwich Farmer’s Market, Norwich Hummels, Park Place Sports Bar & Grill, Parson’s Daughter, Pink Door, Season’s Gift Shop, Simply Primitive, and Tips & Toes Salon.

Small Business Saturday takes place every year sandwiched between Black Friday and Cyber Monday. Started in 2010 by American Express, it aims to provide small business owners across the country an economic boost during the holiday shopping season.

Regional administrator for the U.S. Small Business Administration, Steve Bulger said, “This Saturday is typically one of the busiest shopping weekends of the year and can make or break a small business. Small Business Saturday is an opportunity for all of us to get behind neighborhood businesses by supporting them. When someone spends $100 at a local small business retailer, $48 is recirculated in our local economy. But if that same $100 is spent at a large big box business, only $14 is recirculated in our local economy.”

According to the U.S. Small Business Administration, 108 million shoppers spent a total of $12 billion at local businesses across the United States during last year’s Small Business Saturday. It’s projecting that number will grow this year, estimating a 4.1 percent increase in spending will take place.

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