Colorscape and Golden Artist offer Billboard Challenge to high school artists
The winning high school student's artwork will be enlarged into a billboard on Route 12 north of Norwich from July through October. (Sun graphic)
NORWICH – Colorscape Chenango Arts Festival organizers and Golden Artist Colors have announced a Billboard Challenge for Chenango County high school-aged students called "Art Can Change the World," a contest that will lead to a winner's artwork adorning a billboard on Route 12 from July through October in helping promote the 25th Colorscape this September.
Colorscape organizers said they hope to have at least 20 applications for the contest by the end of February to move forward with the Billboard Challenge. Applicants will be asked to create an original two-dimensional work, using any media, that is 12 inches in height and 25 inches in length.
The top five finalists in the challenge will receive gift certificates of $250 for art supplies from Golden Artist Colors, and the winner's artwork will be enlarged into a 12 foot tall by 25 foot wide billboard on Route 12 north of Norwich from July through October of this year.
Colorscape Chenango Arts Festival Board President Melissa deCordova said, “Colorscape’s strategic development volunteers, meeting last year, came up with the idea to commemorate the 25th anniversary festival with some sort of arts education endeavor.
"That idea evolved into approaching Golden Artist Colors for their professional input, which eventually became a competition for the creation of a promotional billboard featuring an image designed by a Chenango County high school student."
As Golden Artist Colors is known for its programs which offer art teachers post graduate training, deCordova said the idea was to reach out to area art teachers and encourage their students to create a piece for the Billboard Challenge.
Each weekend after Labor Day since 1995, Colorscape Chenango Arts Festival has celebrated central New York's premier artists with the opportunity to showcase and sell their work at the two-day festival in downtown Norwich.
Since its inception the festival has grown from just 46 artists to 119 last year. Colorscape was also ranked among the nation's top 100 best fine art and crafts festivals in 2018 by Sunshine Artists Magazine, the go-to publication for vending artists across the country.
Golden Artist Colors Chief Executive Officer Mark Golden is passionate about convincing youth they can make a difference through their art, and the Billboard Challenge is one way of encouraging students to create.
“Climate change, poverty, drug abuse, lack of personal contact, over commercialism ... these are just a few of the issues that confront young adults today," said Golden. "Making sense of any of or all of these can be absolutely overwhelming, leaving us with a sense of malaise, cynicism, or even worse... panic."
“Art can inspire us, make us think and reflect, or engage us in a positive discussion of the issues we face in the world today, be they social, political, environmental, community engagement, or simply honoring love and beauty. Art can speak to so many of these issues, as well as invite us to just smell the roses and recognize the incredible beauty that surrounds us each day that we often dismiss as we go about life."
Artwork submitted in the Billboard Challenge will be juried by Colorscape board members and Golden Artist Colors, who will select the top five submissions. The Colorscape board will then select the winning piece to be enlarged into a billboard.
Students may create their artwork outside the classroom, and any high school student currently enrolled in any district in Chenango County, including public, private or homeschooled (age equivalent), is welcome to participate.
To download an application, visit www.colorscape.org and click 'News.' For more information, call deCordova at (607) 226-0232.
Colorscape organizers said they hope to have at least 20 applications for the contest by the end of February to move forward with the Billboard Challenge. Applicants will be asked to create an original two-dimensional work, using any media, that is 12 inches in height and 25 inches in length.
The top five finalists in the challenge will receive gift certificates of $250 for art supplies from Golden Artist Colors, and the winner's artwork will be enlarged into a 12 foot tall by 25 foot wide billboard on Route 12 north of Norwich from July through October of this year.
Colorscape Chenango Arts Festival Board President Melissa deCordova said, “Colorscape’s strategic development volunteers, meeting last year, came up with the idea to commemorate the 25th anniversary festival with some sort of arts education endeavor.
"That idea evolved into approaching Golden Artist Colors for their professional input, which eventually became a competition for the creation of a promotional billboard featuring an image designed by a Chenango County high school student."
As Golden Artist Colors is known for its programs which offer art teachers post graduate training, deCordova said the idea was to reach out to area art teachers and encourage their students to create a piece for the Billboard Challenge.
Each weekend after Labor Day since 1995, Colorscape Chenango Arts Festival has celebrated central New York's premier artists with the opportunity to showcase and sell their work at the two-day festival in downtown Norwich.
Since its inception the festival has grown from just 46 artists to 119 last year. Colorscape was also ranked among the nation's top 100 best fine art and crafts festivals in 2018 by Sunshine Artists Magazine, the go-to publication for vending artists across the country.
Golden Artist Colors Chief Executive Officer Mark Golden is passionate about convincing youth they can make a difference through their art, and the Billboard Challenge is one way of encouraging students to create.
“Climate change, poverty, drug abuse, lack of personal contact, over commercialism ... these are just a few of the issues that confront young adults today," said Golden. "Making sense of any of or all of these can be absolutely overwhelming, leaving us with a sense of malaise, cynicism, or even worse... panic."
“Art can inspire us, make us think and reflect, or engage us in a positive discussion of the issues we face in the world today, be they social, political, environmental, community engagement, or simply honoring love and beauty. Art can speak to so many of these issues, as well as invite us to just smell the roses and recognize the incredible beauty that surrounds us each day that we often dismiss as we go about life."
Artwork submitted in the Billboard Challenge will be juried by Colorscape board members and Golden Artist Colors, who will select the top five submissions. The Colorscape board will then select the winning piece to be enlarged into a billboard.
Students may create their artwork outside the classroom, and any high school student currently enrolled in any district in Chenango County, including public, private or homeschooled (age equivalent), is welcome to participate.
To download an application, visit www.colorscape.org and click 'News.' For more information, call deCordova at (607) 226-0232.
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