NORWICH – On Friday, July 3 area residents looking to cash that fourth of July paycheck are invited to join the staff at both Norwich branches of Community Bank as they kick off the long holiday weekend by celebrating Customer Appreciation Day.

The downtown branch of the bank located at 18 S. Broad St. will host its celebration form 11 a.m. to 4 p.m..

Branch Manager Terri Slater says that the concept is two-fold: to thank existing customers for their patronage and also forge new relationships by welcoming those unfamiliar with the business into their branches.

“It's not just about generating new customers,” said Slater. “This is an opportunity for Community Bank to promote downtown business in general. Businesses that line Main Street and Broad Street are our neighbors, and we're encouraging community members to take the time to rediscover downtown, shop locally and do business here.”